# sprAI & prAI — Brand & Style Guide

> High-quality content at the intersection of AI and executive workflows.

## Site

- Name: sprAI & prAI
- URL: https://www.spraiandprai.com
- Tagline: AI for Executive Workflows
- Author: Francis Brero
- Twitter: @francisbrero
- LinkedIn: https://www.linkedin.com/in/francisbrero/
- Newsletter: https://spraiandprai.substack.com/subscribe
- RSS: https://www.spraiandprai.com/feed.xml

## Colors

### Brand
- Primary: #0891b2 (cyan-600, used for links, buttons, logo gradient start)
- Dark: #0e7490 (cyan-700, used for hover states)
- Light: #e0f5f7 (light cyan, used for backgrounds)
- Button Primary: #00ABA9 (teal, used for CTA buttons)
- Button Primary Hover: #008a89

### Logo Gradient
- From: #0891b2 (brand primary)
- To: #334155 (slate-700)

### Neutrals (Gray)
- 50: #f9fafb
- 100: #f3f4f6
- 200: #e5e7eb
- 300: #d1d5db
- 400: #9ca3af
- 500: #6b7280
- 600: #4b5563
- 700: #374151
- 800: #1f2937
- 900: #111827
- 950: #030712

### Accent Blue
- 50: #eff6ff
- 100: #dbeafe
- 200: #bfdbfe
- 300: #93c5fd
- 400: #60a5fa
- 500: #3b82f6
- 600: #2563eb (main blue)
- 700: #1d4ed8
- 800: #1e40af
- 900: #1e3a8a
- 950: #172554

### Accent Purple
- 50: #faf5ff
- 100: #f3e8ff
- 200: #e9d5ff
- 300: #d8b4fe
- 400: #c084fc
- 500: #a855f7
- 600: #9333ea
- 700: #7e22ce
- 800: #6b21a8
- 900: #581c87
- 950: #3b0764

### Semantic Usage
- Body text: #111827 (gray-900)
- Secondary text: #4b5563 (gray-600)
- Muted text: #6b7280 (gray-500)
- Borders: #e5e7eb (gray-200)
- Page background: white
- Footer background: #181e29
- Footer text: gray-400

## Typography

### Fonts
- Sans-serif (body): Inter
- Serif (headings): Lora

### Heading Styles
- H1: Lora, weight 700, color #111827
- H2: Lora, weight 700, color #111827
- H3: Inter, weight 600, color #1f2937
- H4: Inter, weight 600, color #1f2937

### Body
- Font: Inter
- Max prose width: 65ch
- Links: #0891b2, underlined, weight 500
- Link hover: #0e7490
- Strong text: #111827, weight 600

### Code
- Color: #374151
- Background: #f3f4f6
- Border radius: 0.25rem
- Weight: 400

### Blockquotes
- Left border: #e5e7eb
- Text color: #4b5563

## Button Variants

- Primary: bg #00ABA9, white text, hover #008a89
- Secondary: bg gray-100, gray-900 text, hover gray-200
- Outline: white bg, gray-200 border, gray-900 text, hover gray-50
- Ghost: gray-700 text, hover gray-100 bg

## Layout

- Max content width: container (responsive)
- Page padding: px-4 py-8
- Header: white bg, bottom border gray-200
- Footer: #181e29 bg, 3-column grid on desktop

## Voice & Tone

- Professional but approachable
- Focused on practical AI insights for business leaders
- Strategic thinking with actionable takeaways
- Clear, direct language avoiding unnecessary jargon