About sprAI & prAI
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Hi, I'm Francis Brero
VP of AI Strategy at HG Insights. I work with companies like Microsoft, Google, Amazon, Siemens, Cognizant, and KPMG to help them build AI agents for GTM.
I spend my days figuring out how AI changes the way leaders make decisions, build teams, and ship products. Then I write about it here.
Published in Forbes, CIO Magazine, and others.
I created sprAI & prAI to share what I've learned.
AI is reshaping how great work gets done. The leaders who figure it out early will have an enormous edge. This site is where I document the real tools, workflows, and strategies that have made a difference in my own work.
How the site is structured
sprAI: strategic prompting with AI. Using AI at the leadership level: prioritization, org design, decision-making, and big-picture thinking.
prAI: practical reasoning with AI. The hands-on side. Real workflows, tools, and automation I use day-to-day.
If you're a founder, product leader, or operator, you're in the right place. You don't need to be technical. You just need to be willing to rethink how you work.
No hype. No "top 10 AI tools" listicles. Just real lessons, frameworks, and experiments from the front lines.
Every day is a hack day.
- Francis