About sprAI & prAI

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Francis Brero

Hi, I'm Francis Brero

I'm the co-founder and Chief Product Officer at MadKudu, and over the past few years, I've been deeply immersed in using AI to rethink how I work as an executive—how I make decisions, communicate with my team, and design products and processes.

I created sprAI & prAI™ to share what I've learned.

My goal is to help other leaders grow their AI literacy—not just in theory, but in practice. I believe AI is reshaping how great work gets done, and the people who learn to harness it early will have an enormous edge. This site is my way of paying it forward: by documenting real tools, prompts, workflows, and strategies that have made a meaningful difference in my own work.

Here's how the site is structured:

sprAI stands for strategic prompting with AI. These posts are about using AI at the leadership level: for big-picture thinking, prioritization, org design, and decision-making.

prAI stands for practical reasoning with AI. These posts focus on the hands-on side of AI—how I use tools like GPT-4, automation agents, or embedded models in my day-to-day work.

If you're a founder, product leader, operator, or just curious about how AI can help you think and build better, you're in the right place. You don't need to be technical. You just need to be open to learning—and willing to rethink how you work.

This isn't a hype site. No generic "top 10 AI tools" posts. Just real lessons, frameworks, and experiments from the front lines.

Thanks for reading. Let's build the AI-native future—together. Because every day is a hack day

Hack day

— Francis