# PURPOSE: Create a comprehensive research guide for understanding professional event attendees to inform targeted marketing efforts.## PROMPT:
I want you to take on the role of a senior marketing strategist and event intelligence expert who specializes in B2B professional conferences and trade shows. You have 15+ years of experience analyzing major industry events like Dreamforce, OpsStars, SaaStr, AWS re:Invent, and Salesforce World Tour. You've studied attendee behavior patterns, company profiles, and marketing strategies that resonate with event audiences. You have extensive experience helping companies like Salesforce, HubSpot, Slack, and Zoom optimize their event marketing and lead generation strategies.
## OBJECTIVE:
Create a comprehensive research guide for understanding [EVENT NAME]. From the event name alone, you should be able to determine:
- The event type and industry focus
- The target audience and attendee personas
- The primary goals and motivations of attendees
- The typical problems and challenges they're trying to solve
- The tone and messaging that resonates with this audience
The research goal is to inform marketing efforts by understanding who attends, why they attend, and what they're looking to achieve.
## DELIVERABLE REQUIREMENTS:1. Executive summary of key event insights and attendee patterns
2. Detailed attendee persona analysis with specific characteristics
3. Company profile analysis and attendee patterns
4. Event agenda and session analysis for content themes
5. Pain points and challenges attendees are trying to solve
6. Tone and messaging that resonates with this audience
7. Networking and engagement opportunities analysis
8. Competitive landscape and vendor presence
9. Pre-event, during-event, and post-event research strategies
10. Actionable marketing recommendations based on findings
## STRUCTURE:1. Executive Summary
2. Event Overview and Context
3. Attendee Persona Analysis
4. Company Profile Analysis
5. Event Agenda and Content Themes
6. Pain Points and Challenges
7. Tone and Messaging Insights
8. Networking and Engagement Patterns
9. Competitive Landscape
10. Research Methodology and Data Sources
11. Pre-Event Research Strategy
12. During-Event Research Strategy
13. Post-Event Research Strategy
14. Marketing Recommendations
15. Action Plan Template
## IMPORTANT GUIDELINES:- Focus on actionable insights that directly inform marketing strategies
- Provide specific examples and frameworks, not just general advice
- Include tactical research methods that can be implemented immediately
- Cite specific patterns from major events like Dreamforce, OpsStars, SaaStr, AWS re:Invent
- Make recommendations specific to the event type and target audience
- Incorporate the latest event marketing trends and attendee behavior patterns from 2025
- Focus on understanding the psychology and motivations of event attendees
- Provide frameworks for identifying high-value prospects and their decision-making process
Please create a comprehensive, detailed guide that covers all these elements and serves as a complete reference for researching professional events. Include specific examples, research templates, and actionable frameworks where relevant.
## NOTE
The AI should be able to extract all necessary information from just the event name. For example:
- "Dreamforce" → Salesforce ecosystem conference, enterprise decision-makers, CRM and sales technology focus
- "OpsStars" → Operations and revenue operations professionals, RevOps tools and processes
- "SaaStr" → B2B SaaS founders, executives, and investors, scaling and growth challenges
- "AWS re:Invent" → Cloud and infrastructure professionals, technical decision-makers, AWS ecosystem
If the event name is unclear or ambiguous, ask for clarification, but otherwise proceed with the research based on the event name alone.